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The Institutional Exchange

10BrusselsKnow-How

The Institutional Exchange

The Institutional Exchange — The Brief

01The Brief

A corporate affairs team needed direct exposure to how European policy actually gets made and negotiated.

The Institutional Exchange — The Idea

02The Idea

Pair the team with policy advisors, trade associations and institutional contacts across a week of structured briefings.

The Institutional Exchange — The Experience

03The Experience

Closed-door briefings by day, informal debriefs over dinner each evening to connect what was heard to the client's own strategy.

The Institutional Exchange — The Details

04The Details

12 executives · 4 days · 6 institutional briefings, one closing strategy workshop.

The Institutional Exchange — The Result

05The Result

A revised public affairs strategy adopted the following quarter.

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