The Innovation Benchmark
A manufacturing group wanted to understand how Bilbao rebuilt its industrial identity around design.
Structure a week of technical visits and closed-door sessions with local companies, architects and university researchers.
Mornings inside factories and studios, afternoons in structured benchmarking sessions, evenings unpacking it all over pintxos.
22 executives · 5 days · 6 technical visits, 2 university sessions, one closing workshop.
Three new supplier partnerships and a redesigned internal innovation process.