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barcelona product launch
The Product Launch

02BarcelonaEvents

The Product Launch

The Product Launch — The Brief

01The Brief

A tech company needed to launch a flagship product to 300 international partners in a single evening.

The Product Launch — The Idea

02The Idea

Turn Barcelona's modernist architecture into the set — light, sound and space designed as one sequence.

The Product Launch — The Experience

03The Experience

Guests arrived through a courtyard reveal, moved through three staged rooms and closed on a rooftop with the skyline lit behind the product.

The Product Launch — The Details

04The Details

300 guests · 1 night · full AV production, live translation, press coverage.

The Product Launch — The Result

05The Result

Same-week press coverage in six countries and the highest-attended launch in the client's history.

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